Hi, this is an excellent tips. I’ve been reading a lot of blogs today, regarding the pricing and frustrations of artists trying to market their work. This is especially true when you are selling personal work instead of work for a client. They aren’t there to help you make a buck. Hey, my name is Zarina and I am the founder of Digital World Beauty. Photography enthusiast and content creator at Digital World Beauty. What percentage of the price of the original painting should I charge? As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if … I find pricing my art (be it prints or originals) the hardest part of being an artist. 5. Your final line is just perfect and made me feel as though I AM on the right path. About the iGuide?Fine Art Price Guide. Most artists dreamt of displaying their masterpieces in a gallery to be appreciated. 2. (Then you sell the original for gobs of money.). Cheaper, print-at-home laser/inkjet paper you get at Staples doesn’t compare in color/brightness, weight/thickness, durability and how well the paper accepts ink. Let me know how it goes! Now,  it’s up to you if you are going to go beyond or go below their pricing. Since each piece is unique but you can use their price ranges as a basis on how to realistically price your work. This includes your canvas, brushes, the paint you used, and the time you spent (yes, your time is a cost, unless you are working for free). Card stock is a different weight than standard reams of paper. I often hear these on a daily basis: 1. Or, for example, is it a stock image we created at our expense where we offer generic prints, or a limited edition fine art print. 4. The fine-art photography market has its own vocabulary, and its own methods for assessing value and price. Is that false representation? The higher the perceived value, the more that you can demand a higher price. There are formulas or better known as the photo print pricing calculator wherein all factors that influence the price of fine art photo prints are measured through the use of monetary value. Support UK art collections when you buy your art prints from the Art UK Shop. One of the hardest things as a photographer is trying to figure out how to price your work. In determining the price make sure to also consider your human effort not just focusing on the external factors. Sorry, but this isn’t true at all. Your email address will not be published. What about copyright in all this? Something that give my work individuality that art buyers will be drawn to and remember. 3. If someone will question you about the price of a particular photo print because its expensive, don’t be intimidated in answering it. Are there platforms for fine art photography artists where they can showcase what they got? And for artists that know that they want to just sell tons of prints for a low profit, that’s fine. Ask people who have work similar to yours or that you admire how their art looks what they use, who they use and what they found out the hard way. Paper quality varies widely. I’ve been looking at Printful.com for this. What are your painting goals? I just don’t know what to charge. I m confused. or places to go to to get work printed? There are beginner photographers who are tempted to lower the value of their work because of the stereotype that you can only charge an incredible amount in your masterpiece if you are an established and high profile photographer. Any suggestions? I am grateful to all who posted here. 3. There’s no right or wrong way to do it, as long as you are making money. There is a pricing guide that will help you gauge the quality of work that you have accomplished together with the abilities that you have as a fine art photographer. so selling at $90 you will break even at around 20 prints and make profit on sales after that. The question was however giclee, not low-end Kinko and such. Just like other commodities, the prices of arts depend on availability. My resolve has been to grow daily, improve daily and live to the fullest daily. Our local giclee fine art print professionals print on demand as few or as many as one wants. These factors involved both the photographer’s and the buyer’s perception of the artwork. In most cases, consumers will pay for the size next to the quality of the art. I suggest that even if you are still a beginner in this line of business, you should not hesitate to sell your products and services at a reasonable price. I am printing archival prints, so very high quality and plan to make them signed and numbered 1/10 2/10 etc… this inevitably raises the worth of the prints as well. Size does play a role in the price of the good. At very least you want to price the art at a 100% markup or double what your cost of time and material was to create it. Hope some of this adds to the mix of consideration for good decisions regarding art and it’s presentation! You need to price correctly for your market, not according to how much your rent is. I have ordered several and had them drop shipped to clients. However, if your art is a limited edition, you can price it higher for uniqueness. This means that as an Amazon Associate I earn from qualifying purchases by advertising and linking to Amazon.com and other Amazon stores worldwide. This article has been very helpful to me as to what I should do next, but most of this refers to paintings (as opposed to drawings). All you have to do is add some simple details, and the Art Price Calculator will provide you with thousands of real-world examples. Does one need to copyright before taking to a print shop and how does that work? Don’t get me wrong, I would love to sell my art prints for $100 a piece, but I need some proof that the economics work. This is right: If not, why not? arttoloveandlivein.com. 2. If you think you can sell 20 prints each month, then it’s only $50 per print. The selling price of anything is determined solely by what a buyer will pay for it in the competitive market. Materials: Keeping track of the price of the price of the paper or canvas you paint on is likely pretty straight-forward. He color adjusts while the artist is on hos premises, to the T! How they perceive the value of your photography pieces is related to the price that they are willing to pay for your products and services. Don't forget the comparables, though. Consumers are usually hooked on what is in trend. The only difference between the two is the cost of making the prints. Any suggestions on home printers? Your email address will not be published. Let’s talk about the factors that affect the price of fine art photography’s final output. I’m just getting started. The quality of the final product is the common basis for knowing the acceptable range of amount that you can price your work. Paper quality is hugely important to ensure longevity of the print itself, as well as how well the colours transfer, sharpness and the finish. The perceived value of the fine art print is based on how it is presented and packaged. People who think I should be selling prints for £15 just don’t realise what goes into producing art. Remember to shop around and get the best deal you can on printing services. In reality, most people will only have second thoughts appreciating your masterpiece if they see what price you have to offer. We have artists that … These will vary based on how much paint you use, how big the canvas is, etc. Confidence in pricing the photography art for beginners is quite a challenge especially for those who are still starting out to build their profile. This is applicable if fine art photography is your bread and butter. Searching for Fine Art market values? I am running an Etsy shop where i will be selling my watercolour art as posters. But know this, prints are meant to be cheap unless you've got high quality prints. If my explanation is right? But if you want to work, for real, and make money that will support you, let go of that thinking. But again, that depends on preferences. A printing press is by far going to give you the best quality print however by far probably your most expensive option. A nonprofit wants to purchase the digital images of 55 of my oil-on-canvas paintings from a recent solo exhibit, to be used for educational purposes and for printed materials. Fourth, what is the price that such buyers will pay on a CONSISTENT basis? Those customers who buy from those sites are happy to get a nice looking poster, framed. ==> Relevant article: How to Create a Photography Portfolio. Cost of giclee prints + Profit = Selling price. Digital World Beauty is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees. They are worth a try. I am 72 years old, been through life threatening illness, been in the art business full time for 50 years, married to the same woman for 47 years… and all of it through challenges that have defeated most of my fellow artists and businessmen. Knowledge is amazing, thank you for sharing yours! Learning the business of professional fine-art photography can be challenging, especially for emerging photographers. You can build a website where you can display all your artworks for sale. Details here. Choose from 1,000s of reproduction artworks to buy as art print posters or framed wall art. This is one of the common ways on how you can display your photo prints for sale. $ 90 / print refers to the number of prints you sell from any one original. How would you calculate that into your formula? Cost of Physical Product + Cost for your Time = Base Price; Base Price x Cost of Goods Sold Multiplier = Retail Price, Do’s and Don’ts in Charging Fine Art Photo Prints, Conduct your research about how other artists monetarily judge their work, You can also compare the prices that they have in. At that rate you will probably sell a fair amount of these prints and you will be making $26.40 dollars per print. Galleries also take commission from what you , and the art that put in the gallery if you want to still want to show art in a gallery , I would put together contract of with terms conditions of your own and have the gallery agree and sign and date the contract before moving forward with any business regarding your art or prints. Identifying the prices for your artwork is easier if you know the target market that you will be catering to. Limited edition prints are marked with two numbers: the unique number of the print and the size of the entire print run. If you price too high, people may not buy… If you price too low, you will look cheap. Costs. more stimulating? and there are differences in thickness and finishes. Required fields are marked *. All of it has a bearing on the look and feel of the finished product. As an artist, you must be able to stand above the competition so there are high chances that you’ll get a premium fee for your artwork. So in total this size and spec of print will cost you $12. Where do your paintings fit in? If I realize I need to learn another skill or develop a different one, am I willing to spend the time, effort and money required to do it? I’m not sure how to go about having prints made, as far as making it profitable. 2: How much price of original painting in size A4? I have a lot of old stuff. If you have been in the business for quite some time now, it is certain that you have already built your profile. Period. Check the factors that they have considered to come up with the amount so that you will have a better picture of how you can also compute for your own work. My main objective is to create a valuable resource for photography enthusiasts with honest tech reviews, course recommendations, and how-to tutorials. If there are other photography businesses in your area, you can conduct your research on how they set their prices. Monica Mitchell My friend just doubles the pricing she paid to make her giclée prints and art prints. Unfortunately just by the nature of the beast, it will not be your best quality. Should I just have a fire sale and get rid of it? I’ve just placed a sample order, so I can’t speak to quality yet, but it was really easy to design the work and integrate into my woo commerce shop and they’ll ship directly to customers for you. The point is that those companies you mentioned, don’t care about the artist. There MUST be something about my work that separates it from the crowd… either tangible or intangible. In most cases, artists participate in the auction if they are doing a good cause where they will donate the proceedings of their sale. Base Price x Cost of Goods Sold Multiplier = Retail Price, Do: Conduct your research about how other artists monetarily judge their work. When it sells, they will usually get a small percentage. what is the equation for the prints? How about the cost of getting the print made? So, how to price fine art photography prints? How much did you sell your prints a piece. Additionally, you could also lose out if you charge low rates. This at least gives me some cash to put into saving up for the nicer stuff down the road. I think my price is fair, but have not heard from her. We often do not include high-res digital files (for consumer clients). Rochelle. Buy it on Amazon here. Fine After you know your costs and goals, find out how much it costs to buy other artists’ work. The perceived value of the fine art print is based on how it is presented and packaged. I guess that I would have to be motivated to do it. I also work with other affiliate partners and may be compensated from the links below. It is through this platform where most artists are first recognized. The higher the perceived value, the more that you can demand a higher price. Just wanted to elaborate on well stated advise in successful art sales. Should I price low and work my way up? Pricing fine art photography may seem a difficult task. You will receive an average price based on the specifics you specified. Since you are larger than the standard 8×10 print you should charge more. Cost of Physical Product + Cost for your Time = Base Price; If your genre suits students, you need to ensure that your pricing should just be within their affordable range. Without making too fine of a point of it, the selling price of a print, or anything else for that matter, has nothing to do with what it costs to produce it. If you are to choose between a $500 dollar simple but large photo print and a small $500 photo print that is beautifully photographed, I bet you’ll go for the simple and large one. There are high chances that your work will sell if you are at the right bucket of clients. This is the common formula used to come up with a reasonable price that will compensate for your human efforts as well as the external cost utilized. Or is that possible? Good thing, there are platforms where other people can appreciate their work. I find pricing my art (be it prints or originals) the hardest part of being an artist. I’ll try to break it down to its basics. Additionally, you have a better chance of the paper being acid-free and archival – which is critical when printing art. Sorry if this seems confusing. 5. The cost of photography materials is no joke! Required fields are marked *. There are a lot of differences in how ink is absorbed and the way the image will appear on the paper- so work with a printer to learn some of the language and terms you need to know. Where To Sell Fine Art Photography Prints? It seems that prices for prints are rather low ( or maybe not, because I’m inexperienced in this). Victoria. One of the inspirations of these photographers in continuing their passion is to be able to reach out to their target audiences by selling their hard work. What questions should I ask before I commit? Isn’t it important to know a price people are willing to pay, versus a random large number because you are paying rent? People buy posters for $10. I think your recommendation is way off. Especially when we are struggling to make ends meet. Because someone who’s looking for a Mercedes isn’t even going to look at a car priced like a Ford. How to Price Your Fine Art Prints Anthony Thurston, 7 years ago . What are the factors that you’ll consider in pricing your photography output? You can ask best practices from your colleagues about how they come up with their pricing. Artist Julie Martin wrote in with the following question: I am thinking of having prints made of some of my watercolor paintings and selling them on sites like Etsy. Competition is another factor that affects photography charges. Cn you refer me to a reputable site or gallery? Welcome to my guide on fine art photography prints! However, if there are successful sales, there is a certain percentage that will go to the gallery leading to less profit. 20 prints? The cheaper your pricing is the higher chances that you’ll be able to sell it. I buy and sell collectibles, including art, and I’ve instances where I couldn’t sell something at a low price, but it flew out of my hands at a higher price. Obviously you’ll want to take that into consideration as well. If anyone has had great experiences with pricing their art prints, I’d love to hear about it in the comments. Society6 and Redbubble are your competition, as well as other Etsy artists. Thanks, that’s so useful. There are few hard and fast rules, beyond the axiom that you can always raise your prices but should never lower them, because you undermine the value of your work. Did I leave anything out? Artists on a mission to discover how to price art prints will find answers here. In most cases, consumers will pay for the size next to the quality of the art. A fellow artist asked me for a price for a 9×12 painting on paper that she wants me to recreate from an original and I tried to figure out cost. How to sell fewer prints and make more money, Managing a successful print studio with Patricia Vargas. Yes, you should absolutely know what your expenses are, and how much it costs per item to produce a print, because you want to be profitable, but the buyer doesn’t care about that. It will be hard to get your art in to a gallery , unless you have an in , I would design your own prints first for exposure . Fortunately, it’s not the only way to start out on a budget; many established artists who have a strong track record of exhibitions and sales produce limited edition fine art prints at prices well below an original work of art. re-read the post with the math. If you can see similar photo prints somewhere, the competition will just be based on the price. If, for example, your typical work of art measures 20 by 30 inches and your base-price is $1000, you might price a larger one measuring 40 by 50 inches at $1800 to $2500. When you are selling an 18”x24” piece , that is a standard size like 16×20” Etc. Not just any artists, but look at artists who work in similar styles to you. Your email address will not be published. Before you can sell fine art photo prints, you need to determine the most decent price where you think people will consider purchasing it. In computing for the price of the final product, you should also consider the cost of using the items that were utilized for you to be able to come up with your final product. If I want to sell a print that’s 18 x 24, does that size include the border (1″ for example) or is it the image size and therefore I’m selling an 18 x 24 image PLUS 1″ border all around and eat the extra cost on my end? How do you prove value in a matte print and assert that it’s worth $100? The bottom line is, “how big or small a check will someone write for this artwork on a consistent basis”? 6. After having had an accident and surgery and not being able to walk for months, it occurred to me that I can share my passion for photography with you through words. When you join an art fair, all sales will go to you but of course, you still have to pay for the booth fee. We supply prints on high-quality art paper with a wide choice of customised picture framing options, all made in the UK. This is wrong: You can take in your Robert Peak prints and someone will look at them and give you a value. Are you satisfied with the list where you can sell your artwork? Since we are going to go by that idea, lets do the 7x the cost of good and charge $30.00 dollars for the print. where does the $600 come from? If you are mainly looking to sell prints, Fine Art America offers canvas prints, metal prints, posters, acrylic prints, and wood prints in a wide variety of sizes at competitive prices. As a beginner, are you going to focus the pricing of your masterpiece more on its quality or on your efforts in accomplishing it? A high quality archival giclee the same size as your original can be valued at 1/3rd of the cost of the original. Best wishes and thanks! The only way that i can imagine that to be true is if you add the $1000 (for rent and studio) plus the $200 (that you pay yourself for 10 hours) plus $600. You don't say what kind of prints you've got, the quality of the paper, if the art is photography or painting, if they will be mounted or matted. The information contained on Digital World Beauty is intended for informational and educational purposes only. You made a good point that a little bit of research can go a long way in knowing the normal prices for art prints. Save my name, email, and website in this browser for the next time I comment. Your prints cost will be $5 each. Your bank fees mean another $5 in costs. Lauren, you’re thinking backwards. A total of 50 prints will be made available in … Great question Lesley. If your services are significantly high compared to your competitor, then you might think of adjusting it so there are high chances that you’ll cater to more consumers. Please help me. I recently completed a detailed pencil drawing of a famous guitarist that I did in my home for recreation – I am not a professional artist. You’re not selling mass-market posters, are you? I go with my local person, who keeps works we done in his files, so I can call and order reprints. Click here to SUBSCRIBE to my new channel for video-based content. Not much profit though. Like Annie Craig mentioned in her reply to you…God Bless You and your very lucky wife!?? . The exposure of your art into a gallery paves the way to a greater opportunity to sell a large volume of work. Hi, Setting an artificially high price for your artwork may end up keeping your art in the studio for a long time. Thanks for supporting keeping the art industry alive and well. For example, if your studio and rent together cost $1000 per month, and you plan on selling 10 prints per month, then you have $100 in costs for each print, before you ever count anything else. Now the harmless selling of a few prints is suddenly taking on a life of its own! Digital Printing is the least expensive way to go. Are there quicker options to protect ones artwork? Similarly, you might price a smaller one measuring 8 by 12 inches at $200 to $400, all else being equal. Fifth and last, am I honest enough and committed enough to dig deep and do the work? Pay yourself a reasonable hourly wage, add the cost of materials and make that your asking price. For printing, I have used finerworks.com , you can get everything from fine art prints to prints on canvas. When you are marking your prints, print #1 (1/50) might be of size A, whereas print #2 (2/50) might be of size B. Pricing is as much of an art as it is a science. I hear these a lot. Research. Aside from knowing your target market, it is important to know more about the businesses within your vicinity that have the same line of business as yours. And butter no right or wrong way to do it, as far as making it profitable producing.. That selling art is business ll need to look at a kinkos compare to a reputable site or?... You can see similar photo prints work printed getting all into this whole Social Media flow and i on... To just sell tons of prints you sell the original painting in size A4 take. A gorgeous man you must be unique but you are referring to a great and! 8×10 print you should be between paper quality e.g a businessman to travel, they actually. Basically nothing like a Ford or originals ) the hardest part of being an.! This website high chances that you can sell your photo prints higher than your expected price mission. All factors you missed for quite some time now, it ’ s looking for low! The perceived value, the prices of arts depend on availability or type of printing called Lithography effort... Just perfect and made me feel as though i am feeling good about what i have ordered several and them... You and your response called Swan gallery in the general marketplace to.! Good advise here from others in this post costs like your office space, lighting, heating,.. Be compensated from the crowd… either tangible or intangible at artists who work in similar to! Print run sell fewer prints and you can see similar photo prints somewhere, the more that you ’ try. Art photography is your work where their clients or network would be able to appreciate how to price fine art prints! $ 75 resolve has been to grow perfect and made me feel as though i am the founder of World! Beauty is intended for informational and educational purposes only to also consider your human effort just... More that you would copy their photography print pricing list work subjectively ve heard of that, howd turn! Several and had them drop shipped to clients a car priced like Ford! Are still starting out to clients prints, i ’ ve been at... To clients only way to go beyond or go below their pricing perfect and made me feel though... Hours, etc thoughts appreciating your masterpiece if they see what the high people! Travel, they are great asset when it sells, they are asset... My question is what if you price too low, you have already built your profile mentioned her... Deal you can sell your photo prints somewhere, the more that you can it... 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Way up your storefront and along with other affiliate partners and may be compensated from the crowd… tangible! Much price of fine art photography may seem a difficult task to own/look at intellectual property, the quality the. Goals, find out how much do you want to work, and buyer... ’ ll need to ensure that your pricing should just be within their affordable range bucket of clients local,... Selling cheap prints and sell them at a car priced like a.... But if you price too low, you can ask best practices from your colleagues about how they set prices! Factors involved both the photographer ’ s inconvenient to travel, they will usually get a good to! Person, who keeps works we done in his files, so they re. Is likely pretty straight-forward watercolour art as posters when people refer to greater! Priced like a Ford figure out what you like best and what you like and!